Year: 2017 - 2019            
Brand: Sentosa


Sentosa


Sentosa Island, known mononymously as Sentosa, is an island located off the southern coast of Singapore's main island. Formerly used as a British military base and afterwards as a Japanese prisoner-of-war camp, the island was renamed Sentosa. It is now a popular tourist destination that receives more than twenty million visitors per year.




︎Sentosa

As part of Singapore Tourism Board, there is a demand to increase the numbers to the Sentosa social media account and to spread the word to everyone not only to Singaporeans, but to everyone around the world.  

When Carbon was appointed Sentosa’s the digital agency in December 2016, their directive to us was to market Sentosa as #thestateoffun. Leveraging Sentosa’s digital channels, we were able to to reinforce this branding, and present the entire experience of the #thestateoffun to drive footfall to the destination. Carbon established consistency in tone and feel across Instagram, Facebook, and Twitter.

We also devised a fresh angle for the integrated campaign every month, targeting every demographic –  families, friends, tourists, and locals. The campaigns we have helmed showcase our in-depth understanding of what makes social branding work – from campaign concept to lingo and tone.