Year: 2022 - Current
Brand: Offtrack
Offtrack
Conceptualised by the co-founders of local music collectives Darker Than Wax and Ice Cream Sundays, Offtrack will be a warm social space for all who are Guided by Leisure.
Inspired by travels and being immersed in great social spaces around the globe, Offtrack is a new music-centric bar and restaurant concept on North Canal Road.
Brand: Offtrack
Offtrack
Conceptualised by the co-founders of local music collectives Darker Than Wax and Ice Cream Sundays, Offtrack will be a warm social space for all who are Guided by Leisure.
Inspired by travels and being immersed in great social spaces around the globe, Offtrack is a new music-centric bar and restaurant concept on North Canal Road.
︎Offtrack Social Media
In the world of brand and business, social media is paramount. It plays a crucial role in creating awareness among our audience, making it our top priority. My team and I specialize in managing the creative artwork and social media assets, crafting captivating visuals, and engaging stories that resonate with our followers.
Each month, we feature talented DJs who bring their unique sounds to Offtrack. Additionally, we curate new food and drinks menus twice a year, overseeing photo and video shoots while providing art direction. We also host bar takeovers by talented bartenders from around the world, offering diverse experiences and fostering international connections. Together, we strive to create a beautiful and unforgettable journey for our audience.
In the world of brand and business, social media is paramount. It plays a crucial role in creating awareness among our audience, making it our top priority. My team and I specialize in managing the creative artwork and social media assets, crafting captivating visuals, and engaging stories that resonate with our followers.
Each month, we feature talented DJs who bring their unique sounds to Offtrack. Additionally, we curate new food and drinks menus twice a year, overseeing photo and video shoots while providing art direction. We also host bar takeovers by talented bartenders from around the world, offering diverse experiences and fostering international connections. Together, we strive to create a beautiful and unforgettable journey for our audience.
︎50 Best Discovery
Offtrack, the restaurant bar, was honored to be featured in the prestigious 50 Best Discovery. This exciting database showcases expert-recommended restaurants and bars from around the world, extending beyond the elite establishments celebrated in the annual 50 Best rankings. It includes emerging talent, local favorites, fine dining, and fine drinking establishments.
The venues featured on 50 Best Discovery have received votes from experts who contribute to The World's 50 Best Restaurants, The World's 50 Best Bars, Asia's 50 Best Restaurants, Asia's 50 Best Bars, Latin America's 50 Best Restaurants, North America's 50 Best Bars, and MENA's 50 Best Restaurants.
Offtrack, the restaurant bar, was honored to be featured in the prestigious 50 Best Discovery. This exciting database showcases expert-recommended restaurants and bars from around the world, extending beyond the elite establishments celebrated in the annual 50 Best rankings. It includes emerging talent, local favorites, fine dining, and fine drinking establishments.
The venues featured on 50 Best Discovery have received votes from experts who contribute to The World's 50 Best Restaurants, The World's 50 Best Bars, Asia's 50 Best Restaurants, Asia's 50 Best Bars, Latin America's 50 Best Restaurants, North America's 50 Best Bars, and MENA's 50 Best Restaurants.
︎Common Frequencies
Introducing "Common Frequencies," a captivating collaboration between Offtrack and Hijack Sandals.
In this extraordinary collection, we unite two entities separated by craft and geography, weaving together our shared qualities into a harmonious tapestry. Bound by our passion for music, our Southeast Asian identity, and our dedication to nurturing communities, Offtrack and Hijack Sandals embark on a joint venture. While Hijack Sandals strives to preserve Indonesia's sandal culture, Offtrack seeks to reinvigorate Singapore's local music scene.
Common Frequencies is more than just a collection; it is a testament to the power of commonalities. It showcases the strength that arises when disparate entities join forces, embracing each other's unique perspectives. Together, we create an abundance of joyful experiences for all to cherish. Join us on this enchanting journey where boundaries dissolve and creativity flourishes.
Introducing "Common Frequencies," a captivating collaboration between Offtrack and Hijack Sandals.
In this extraordinary collection, we unite two entities separated by craft and geography, weaving together our shared qualities into a harmonious tapestry. Bound by our passion for music, our Southeast Asian identity, and our dedication to nurturing communities, Offtrack and Hijack Sandals embark on a joint venture. While Hijack Sandals strives to preserve Indonesia's sandal culture, Offtrack seeks to reinvigorate Singapore's local music scene.
Common Frequencies is more than just a collection; it is a testament to the power of commonalities. It showcases the strength that arises when disparate entities join forces, embracing each other's unique perspectives. Together, we create an abundance of joyful experiences for all to cherish. Join us on this enchanting journey where boundaries dissolve and creativity flourishes.