Year: 2019 - 2022
Brand: Microsoft®
Microsoft®
Microsoft® is an American multinational computer tech corporation and is the largest vendor of computer software in the world. It is also a leading provider of cloud computing services, video games, computer and gaming hardware, search and other online services.
Brand: Microsoft®
Microsoft®
Microsoft® is an American multinational computer tech corporation and is the largest vendor of computer software in the world. It is also a leading provider of cloud computing services, video games, computer and gaming hardware, search and other online services.
︎Microsoft® Black Hat Asia
As the cyber landscape continues to evolve, so do the threats faced by businesses and organizations. Today's attackers are more sophisticated than ever before, and they are constantly finding new ways to exploit vulnerabilities. Our proposed concept focused on two key areas of concern for IT and enterprise leaders: “What solution is relevant today and in the immediate future?”
The campaign idea, Ready For What’s Ahead, was centred around the fact that enterprises can face what’s coming with full confidence. We showcased how Microsoft Security embodies preparedness and dependability — qualities sought by enterprises. My involvement was in the ideation stage and in the design execution of the various collaterals and assets.
As the cyber landscape continues to evolve, so do the threats faced by businesses and organizations. Today's attackers are more sophisticated than ever before, and they are constantly finding new ways to exploit vulnerabilities. Our proposed concept focused on two key areas of concern for IT and enterprise leaders: “What solution is relevant today and in the immediate future?”
The campaign idea, Ready For What’s Ahead, was centred around the fact that enterprises can face what’s coming with full confidence. We showcased how Microsoft Security embodies preparedness and dependability — qualities sought by enterprises. My involvement was in the ideation stage and in the design execution of the various collaterals and assets.
︎Microsoft® ReEnvision
COVID-19 has forever changed the world as we know it. Bringing forth unprecedented challenges, forcing us to rethink everything we do. And in the face of uncertainty, it’s hard to imagine how we can move forward. But there is light at the end of this tunnel. Just as the pandemic sparked a global crisis, it also sparked a new wave of technology solutions adopted and implemented at a scale and speed never seen before.
Tackling this problem head on, was our campaign idea Re-Envision — which empowered everyone that with Microsoft, we can now look beyond the new normal and Re-Envision a better future with renewed confidence and innovative thinking. My task was involved with executing various design collaterals for the campaign.
COVID-19 has forever changed the world as we know it. Bringing forth unprecedented challenges, forcing us to rethink everything we do. And in the face of uncertainty, it’s hard to imagine how we can move forward. But there is light at the end of this tunnel. Just as the pandemic sparked a global crisis, it also sparked a new wave of technology solutions adopted and implemented at a scale and speed never seen before.
Tackling this problem head on, was our campaign idea Re-Envision — which empowered everyone that with Microsoft, we can now look beyond the new normal and Re-Envision a better future with renewed confidence and innovative thinking. My task was involved with executing various design collaterals for the campaign.
︎Microsoft® EduDay
Faced with seemingly impossible odds, educators and school leaders across APAC successfully transitioned and guided their students into remote learning. There in lies a new opportunity — what if we could set the new frontier in hybrid learning to reimagine what educational excellence looks like for our learners?
With the shift to hybrid learning, this year’s Microsoft’s EduDay campaign couldn’t be timelier. Hosted live on Microsoft Teams, this virtual event gathered teachers, education leaders, IT professionals and key stakeholders from across the APAC region, to reimagine education through shared learning and the latest Microsoft tools. An extensive range of webinar, digital, social and video assets were created; sparking imagination and driving event awareness and attendance.
Faced with seemingly impossible odds, educators and school leaders across APAC successfully transitioned and guided their students into remote learning. There in lies a new opportunity — what if we could set the new frontier in hybrid learning to reimagine what educational excellence looks like for our learners?
With the shift to hybrid learning, this year’s Microsoft’s EduDay campaign couldn’t be timelier. Hosted live on Microsoft Teams, this virtual event gathered teachers, education leaders, IT professionals and key stakeholders from across the APAC region, to reimagine education through shared learning and the latest Microsoft tools. An extensive range of webinar, digital, social and video assets were created; sparking imagination and driving event awareness and attendance.
︎Microsoft® Newsletter
With a number of events, webinars and programs being created for various audiences, there was a lack of a person-to-person relationship marketing tool and channel for Microsoft to reach their audience directly.
To better reach the audience of business leaders who use Office 365, I curated a newsletter series that showcase our industry-leading content partners who bring fresh insights on governance, policy and compliance.
With a number of events, webinars and programs being created for various audiences, there was a lack of a person-to-person relationship marketing tool and channel for Microsoft to reach their audience directly.
To better reach the audience of business leaders who use Office 365, I curated a newsletter series that showcase our industry-leading content partners who bring fresh insights on governance, policy and compliance.