Year: 2022
Brand: LumiHealth™
LumiHealth™
LumiHealth™ is a first-of-its-kind health programme designed by Singapore, in partnership with Apple, to help Singaporeans lead healthier lives. Prioritising privacy and data security, LumiHealth uses technology and behavioural insights to offer a unique health and wellness experience designed to delight, motivate, and reward Singaporeans and residents.
Brand: LumiHealth™
LumiHealth™
LumiHealth™ is a first-of-its-kind health programme designed by Singapore, in partnership with Apple, to help Singaporeans lead healthier lives. Prioritising privacy and data security, LumiHealth uses technology and behavioural insights to offer a unique health and wellness experience designed to delight, motivate, and reward Singaporeans and residents.
︎LumiHealth™
What if we could level up Singaporeans’ health by helping them to stay motivated? Based on the fact that it takes an average of 2 months to form a new habit, and 3 months before a person sees visible results, it’s common why people would give up before achieving their goals. wellness programmes and incentives.
The idea was to incentive and gamify fitness in a way that enticed each user to achieve better health in fun and rewarding ways. Incorporating personalisation in the journey itself via daily activities and interests, we wanted to help people realise that their health journeys can be as rewarding as the end destination — and that’s exactly what we did with this campaign.
What if we could level up Singaporeans’ health by helping them to stay motivated? Based on the fact that it takes an average of 2 months to form a new habit, and 3 months before a person sees visible results, it’s common why people would give up before achieving their goals. wellness programmes and incentives.
The idea was to incentive and gamify fitness in a way that enticed each user to achieve better health in fun and rewarding ways. Incorporating personalisation in the journey itself via daily activities and interests, we wanted to help people realise that their health journeys can be as rewarding as the end destination — and that’s exactly what we did with this campaign.